The Human AdvantageCoaching.com

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Your coaching.
In your words.

Turn what you know about your work into an offer someone else can understand. Use these prompts in the AI you already use, then check the words before you share them.

If two areas tied, choose the one that bothers you most. You can take the audit here, or begin your offer without a result.

01 · If you need to begin

Write your first offer

Open a new AI chat. Copy and send this prompt, then answer three questions, one at a time. Your answers give AI the context it needs.

It will draft four short sections: who your offer is for, what it addresses, why you, and how you work. If you have your sentence from the Coach Differentiation Prompt, include it with your first answer.

Read the prompt
I'm a professional coach. Help me write a short description of my coaching offer, in my own words.



Here's how this works. You ask me three questions, one at a time, then you write. Not four. After my third answer you write, even if my answers were short. Label them "Question 1 of 3", "Question 2 of 3" and "Question 3 of 3" so I can see where we are. Ask each one in a single plain sentence. Don't explain, don't summarise my answers back to me, and don't ask follow-up questions.

Question 1: Who comes to you, and what do they say they want help with? If I have my sentence from the Coach Differentiation Prompt, I'll paste it in with this answer. Use it.
Question 2: Think of one person you helped, no names. What was really going on underneath, and what changed for them?
Question 3: How does working with you actually run, start to finish, and what in your own background helps you do this work?

If I include a client's name or anything identifying, leave it out of what you write. Don't ask me to change it. Use only what I tell you here, no files or other sources.

After my third answer, reply with all of this in one message.

My offer, in four short sections, each under 40 words, plain language, my words where they fit:
WHO IT'S FOR
WHAT IT ADDRESSES
WHY ME
HOW WE WORK

Then one line beginning "The pattern I noticed:", your best reading of what my clients have in common underneath. Say it's your reading, not a fact.

Then, for each of the four sections, one short line saying which of my answers it came from. Where you had to write something I didn't tell you, put "check this" beside it instead of asking me. Don't invent results, credentials, numbers, client stories, quotes or prices.

Then one small next action, two sentences at most, based on my lowest audit area:
Signal: Try the offer with someone it could serve and ask what they understand about who it's for and why they might choose me.
Value: Capture one part of how I work by asking me to explain it and turning my answer into a draft I can check.
Visibility: Choose one grounded idea from my offer, name who could use it and where I could share it. A draft still needs to reach people.
Trust: Identify one question to check with a prospective client, then help me write an honest answer using only what I can support.
Presence: Describe one preparation or administrative step I repeat, using my own process without client records, and decide what could become a reusable checklist.
If no audit result is included above, pick the area my answers point to and say which one you chose.

End with this one line and nothing else: "If any line is wrong, tell me which and I'll fix it. Otherwise, you're done."

Start now with Question 1 of 3.
If the AI keeps asking questions

Send this line in the same chat:

Write the draft now using only my answers so far. Mark missing information for me to check. Ask no more questions.

02 · Once you have a draft

Check what AI wrote

Which line sounds like you? Which would you change? Use this prompt in the same AI conversation as your draft. It asks AI to show what supports each section, then waits for your judgment.

Read the prompt
Review the offer you drafted from my answers in this conversation. Use only what I have told you here.

For each of the four sections, show the words in my answers that support it. Put "check this" beside anything unsupported. Identify any claim, result or credential that needs to be removed or confirmed.

Ask me one focused question about the line that most needs my judgment, then wait. After I reply, revise the offer. Keep each section under 40 words and use my wording where it fits. Do not invent anything to fill a gap. End with the one change I should check before using it.

Save the revised offer in your own files. Show it to someone it could help and ask: “What do you understand about who I help?” Listen before explaining it for them.

03 · Put it to use

Choose one next action

Your lowest audit area gives you a focus. Choose an area above, then use this prompt in the same conversation as your checked offer.

Signal The Hidden Expert
Test whether someone understands your offer.
Value The Unscripted Genius
Capture one part of how you work.
Visibility The Invisible Thought Leader
Share a useful idea and listen to the response.
Trust The Almost Yes Coach
Answer a question a prospective client still has.
Presence The Overloaded Coach
Make one preparation step reusable.

Choose your audit area above to prepare this prompt.

Read the prompt
Use my answers and checked offer in this conversation. Help me take one action for my lowest audit area. I choose: [write your area here].

Ask at most two short questions, one at a time, to get what you need. Then make one small draft:
Signal: a way to test whether someone understands who my offer is for and why they might choose me.
Value: a description or checklist for one part of how I work.
Visibility: a short post built around one supported idea, with a suggestion for whom it could help and where I could share it.
Trust: an honest answer to one question a prospective client may still have.
Presence: a reusable checklist for one preparation or administrative step, using my process without client records.

Use only information I supply. Mark gaps for me to check. Do not invent results, client stories, evidence or prices. Finish by naming what I should check and one way to try the draft with a real person or in my next piece of work. Do not keep asking questions after the draft.

Check the draft, then try it with a person or in your next piece of work. Sharing an idea and learning from the response is how you find out whether it helps.

Continue with support

AI for Coaches Mentorship

If you’d like to develop this way of working across your coaching practice, read about the mentorship with Colin Scotland and Coaching.com.

View the mentorship

This practice guide is yours to use whether or not you join.